https://publish.thescienceinsight.com/index.php/msbd/issue/feed 2024-12-30T15:50:34+00:00 Iqra Javed manager@thescienceinsight.com Open Journal Systems <div id="bannerR"> <h2>Why to publish in MSBD?</h2> <p><em>Management Science and Business Decisions</em> (ISSN 2767-6528; eISSN 2767-3316) is an international journal devoted to advancing the theory and practice of management sciences and business decision-making. It encourages deploying new decision-making techniques to objectively solve old and new problems currently being faced by managers and organizations in different industries and economies. Both positive and negative results are welcomed, provided they have been obtained from scientific methods. New and innovative ideas that have the potential to create a debate are particularly welcomed. The journal seeks to foster exchange between young and seasoned scholars and between scholars and practitioners with a view to aid decision-makers and policy-makers in creating a better world for our future generations. MSBD is an open access double-blind peer-reviewed fast journal that does not charge any fee from the authors. MSBD is published by <a href="https://thescienceinsight.com/">Science Insight</a> (USA) bi-annually.</p> </div> https://publish.thescienceinsight.com/index.php/msbd/article/view/95 2024-07-31T02:11:22+00:00 Fethin Damayanti fethin_damayanti@yahoo.com Liyu Adhi Kasari Sulung liyu.as@gmail.com Diajeng Fitri Wulan diajengfitriw@gmail.com

<p>Indonesia holds the distinction of being the most populous nation with a Muslim majority globally. Nevertheless, there is a significant demand for halal-certified cosmetic products, particularly those originating from South Korea, among individuals who are passionate about cosmetics. Hence, the primary objective of this research is to examine the determinants that impact the inclination of Indonesian Muslim customers to repurchase cosmetic items lacking halal certification. The foundation of this study framework is rooted in the stimulus-organism-response (SOR) model. The present study examined 259 samples, revealing a significant association between celebrity endorsement and the enhancement of both attitude and brand image. The influence of brand image on the intention to repurchase halal-certified cosmetic items is also beneficial. In contrast, consumers' attitude does not influence their desire to repurchase cosmetics, provided that the products maintain their halal certification. Religiosity does not possess the capacity to regulate the association between attitude and repurchase intention.</p> <p> </p>

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